Reinvent the Wheels is a six episode web-exclusive video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression.
Each finalist will be paired with a world-renowned car tuner shop and the team will be given a budget to bring the artist’s vision to a reality. Surprise challenges give the contestants the opportunity to win additional time to put towards customizing their car. Expert judges will select the winner by determining which car has truly reinvented the wheels.
The cast features contestants selected for their passion, determination and innovative car designs. The series is hosted by charismatic comedian Angie Greenup, known for her work on E!, Fearnet and Spike TV. Los Angeles tattoo artist ZULU will serve as mentor to the contestants whose mission is to inspire and push these up-and-coming artists to the edge. The judges are luminaries in their respective fields and will provide their professional wisdom to the competition. Finally, each contestant is paired with a team of professional builders to provide the design expertise and assistance necessary to win.
The campaign is available through a mobile application, online on the Reinvent The Wheels site, through many social networking sites and an embeddable Facebook application. This multi-platform campaign also includes TV, print, billboard and interactive ads promoting the show.
Come experience Reinvent the Wheel on Facebook:
RTW Facebook
To get the mobile application, click here:
RTW Mobile
Get the widget here:
RTW Microsite
“Reinvent the Wheels” premieres on March 29 at can be found each Monday 9 p.m. EST/ 6 p.m. PST, exclusively online at
www.ReinventtheWheels.com
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