Originally Posted by Sapphyre
oooh... nice! I <3 Burberry... but it'll never be as good as Aquascutum.
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Water Scrotum?? What?
Never heard of them before, hold on I'll google it.
---------- Post added at 03:56 PM ---------- Previous post was at 03:52 PM ----------
Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In 1853, after succeeding to produce the first waterproof wool, he had his discovery patented and renamed the company ‘Aquascutum’, Latin for ‘watershield’.[1] In 1901, Emary moved to 100 Regent Street in the heart of London, which remains Aquascutum’s flagship store to this day.
In April 2006, Aquascutum appointed Kim Winser as president and chief executive officer. Winser is a veteran of the British apparel industry, having worked for Marks & Spencer and Pringle of Scotland.[3] The current heads of design are Michael Herz and Graeme Fidler, who won numerous awards including GQ style awards.
The brand, famous for its suiting range recently modelled by Pierce Brosnan and Brett Anderson, also offers tailoring by Savile Row tailor, Nick Hart. Gisele Bündchen and Jamie Dornan model Aquascutum Collection designs and vintage pieces.
In 2008, Renown announced that it would sell Aquascutum, after the parent experienced three straight years of losses.[4] In May 2009, Renown rejected a corporate buyout bid led by Kim Winser.[3] After the bid was rejected, Winser left Aquascutum. Renown continues acquisition talks with Chinese clothing retailer YGM Trading, which licenses to sell Aquascutum clothes in Asia - the brand's biggest market.[4]
In September 2009, the management team behind the revival of retailer Jaeger, Harold Tillman and Belinda Earl, bought the company.
Interesting... a British line of high end clothing...